Game Day

In the world of football gaming, every launch is a chance to redefine the game, and FC 24 does exactly that. Marking the beginning of a new era in football gaming, the hero film celebrates the arrival of FC 24 and a groundbreaking addition the Off-Pitch arena. As the first and only arena in the Nordics ever to be featured in a football game, it brings a fresh, authentic dimension to the experience. This is more than just a game, it’s a new way to play, where the streets meet the stadium.

Screen form the nordic arena, Off - Pitch.

FC™ 24 kicks off a new era of The World’s Game!

HOW


When you’re waiting for a game you can’t wait to play, one question matters more than anything: When does it drop?

That anticipation was the foundation of our campaign. We built up the excitement, making sure that 29.03.23 wasn’t just another date, it was Game Day! The moment football gamers had been counting down to.